Marketing strategy
Marketing planning
Robust marketing strategies that grow your business.
We will help you develop an insight-led action plan to promote your business and achieve your marketing objectives. We can also help you implement the marketing activities set out in the plan.
How does it work?
A successful marketing strategy ensures you’re conveying the right messages in a way that resonates with your target market at the most relevant time.
We start with a thorough audit of your current situation and identify what you want to achieve. We then get to grips with fully understanding your customers, your product or service’s key benefits, your market and your competitors.
Once this is complete, we’ll work with you to create a marketing plan that takes account of everything we’ve learnt. We’ll work with you to set up realistic yet challenging timescales and support you to achieve your goals. A review process will be part of the plan so we can identify what works and what needs changing. It’s important to us that you are happy with the return on your investment.
Digital marketing
Websites
Stylish, effective, done-for-you websites.
Don’t put off that much-needed new website because of the work involved. Let us project manage your website design and build for you. Depending on your objectives and budget, our team of website designers can build templated or bespoke websites for you. We’ll even teach you to update your website in the future.
How does it work?
Once we’ve identified your website objectives and created a brief, we’ll project manage it from start to finish:
• Produce a timeline listing actions, ownership and deadlines
• Create a sitemap and wireframe showing the site structure and pages
• Present an amazing design concept showing how key pages will look
• Build the website to the agreed design concepts
• If required, populate the website with client approved content
• Test the website on desktop and handheld devices on all popular browsers
• Create a sitemap and wireframe showing the site structure and pages
• Present an amazing design concept showing how key pages will look
• Build the website to the agreed design concepts
• If required, populate the website with client approved content
• Test the website on desktop and handheld devices on all popular browsers
Websites
Engage your audience with shareable, relevant content.
A quality content strategy is about much more than posting an occasional blog. Interesting, topical and factual contact gets noticed by potential customers and gets shared. Not only that, but good quality content attracts links from third party websites which, in turn, boosts your website’s SEO performance.
How does it work?
To create high quality content, we need to understand your business, customers and market. We start with free of charge initial consultation. This gives us both the chance to see if there’s a natural fit between our respective businesses.
Moving forward we work with you to develop a content plan that delivers on your marketing objectives, helping to boost your business.
Content marketing
Engage your audience with shareable, relevant content.
A quality content strategy is about much more than posting an occasional blog. Interesting, topical and factual contact gets noticed by potential customers and gets shared. Not only that, but good quality content attracts links from third party websites which, in turn, boosts your website’s SEO performance.
How does it work?
To create high quality content, we need to understand your business, customers and market. We start with free of charge initial consultation. This gives us both the chance to see if there’s a natural fit between our respective businesses.
Moving forward we work with you to develop a content plan that delivers on your marketing objectives, helping to boost your business.
Email marketing
Stay in touch and grow your business.
Email marketing can be a cost-effective and impactful part of your marketing plan. But only if it’s well-planned, well-implemented and data-secure. We’ll help you build email marketing into your business and ensure it meets your objectives.
How does it work?
We’ll work with you to create a brief for our email marketing experts, ensuring your business objectives and customer profiles are integral. The data integrity and GDPR compliance are essential to a successful campaign. We’ll guide you through the ins and outs of GDPR compliance and clean your data if necessary. With your list of subscribers in tip top condition, you can personalise each email with confidence knowing the information is accurate.
Analysing your results is the part we really enjoy. We’ll show you how your campaign has driven conversions and delivered against your objectives.
Social media
Be part of the conversation.
Social media is an excellent way to connect with your audience, see what your competitors are doing and drive website traffic. Many small businesses realise they’re missing a trick not being on social media, but don’t know where to start.
How does it work?
We offer two options:
Social media training
Create your own industry expert social media champion with our training. We’ll arrange bespoke social media training to individuals and small groups. This can be remote or face to face.
Done for you social media packages
Some of our smaller clients prefer us to manage their social media on a daily basis, working to an agreed content plan.
We’ll work with you to create and agree a content plan and then set to work, keeping you informed with regular performance updates.
Creative Services
Design
Effective, results-driven design to sell your business.
We’ll work with you to understand your business, delivering powerful, message
driven creative that will help you achieve their marketing goals and grow.
How does it work?
Great design only happens with great communication. So, we kick off with a thorough briefing session to make sure our designer has everything they need to deliver your project.
Unlike many agencies, we believe in the importance of direct communication with the designer on your project. You will be able to feedback directly to your designer to perfect the final output.
2D and 3D video animation
Bring your ideas to life with compelling animations.
Visualise your ideas and products to help potential customers better understand what you do. Perfect for complex products and costly projects with long production leadtimes, animations can help you demonstrate how your product works in a way that real life could never achieve.
How does it work?
We’ll work with you to create a full brief and then get our team of expert animators on the case.
Depending on the complexity of your project, we’ll need to get into the full detail of how your product, system or service works. For this reason, we work with the people who make and design your products to make sure we represent them accurately.
Photography
Quality photography for a more professional impression.
We use talented photographers based across the South East. We can offer on-site photography - perfect for team photos, heavy machinery and location-specific shots. Our studio photography is ideal for smaller product shots and still life arrangements to be used in advertising, on websites and brochures.
How does it work?
Depending on your marketing plan, we’ll help you identify where professional photography is needed. We’ll then source an appropriate photographer and work with you to brief them against the project objectives.
Once the photos are available, we’ll help you choose the best options for your campaigns and ensure you have the right file sizes and image dimensions for future needs.
Copywriting
It’s not what you say, it’s the way you say it!
We have a team of talented writers who’ve worked for London agencies and household brands.
Every company operates in a slightly different way and has its own personality. Our writers will write in a tone and style that best presents your company (otherwise known as a tone of voice) and generate inspiring and engaging content to stimulate a particular behaviour, emotion or action.
How does it work?
We’ll brief your copywriter on your project, giving them the information they need to write effectively and persuasively.
They’ll provide you with a draft version for you to review. If you want any changes, let them know and they’ll get onto it for you before finalising the document, ready to be used on your website, emails, brochures or social media.
Latest projects
Here are some of the projects we’ve worked on recently.
Want to know more? Get in touch.
Myzone website ▷
Myzone website
Saxon Weald ▷
Branding & online videos
Branding & website
Hill Ash Farm Estate ▷
Brand & website